As the brand says: “Rolex uses platinum, the noblest of metals, for the finest of watches.” The new 39 mm timepiece is fitted ...

Elsewhere on the Rolex stand, there’s a new dress watch called the Perpetual 1908, with the name being a reference to when the Rolex trademark was first registered in Switzerland. A classy 39mm ...

Mike shares a personal story about his family's Rolex Submariner 5512 ✓ He also sheds light on how Rolex was perceived in the ...

Rolex quietly updated its flagship chronograph with the type of tiny changes that only a die-hard aficionado could fully ...

Like many Rolex models of the mid-20th century, the Air-King was part sports watch and part dress watch ... submit that there is always something new to learn. The Air-King’s history is rife ...

Whereas the $1,500 watch market consists of lots of micro-brands and the $7,500 market counts mid-level as well as luxury brands, the $15,000 market is exclusively luxury brands. Most of these (with ...

Was Rolex closing ranks and doing away with its dress watch business altogether ... But we did spot this sick new Supreme ...

As Rolex’s iconic sports watches ... we’ve tracked the market data and seen that larger sports watches have been continually cooling as smaller dress watches keep heating up.

Not only is it the most iconic Swiss chronograph besides the Rolex Daytona ... This watch was always overkill, but now it’s overkill that you can dress up or down. The new Seamaster Aqua ...

After decades of classic round contours, geometric, Brutalist and frankly fantastical forms have stolen the spotlight.

Yesterday, hallowed watchmaker Patek Philippe launched a brand-new line. The Cubitus is the brand’s first collection launch ...