It may indicate some sort of fundamental change in the business itself, as when the court-mandated breakup of AT&T in the early 1980s resulted in the company adopting its new “Death Star” logo.

That includes fictional company logos.Fictional companies in games tend to be evil. I'm not sure if that says something about ...

New Airbnb logo on left, Automation Anywhere logo on right. In Fast Company’s story about the design of the Belo, Austin Carr reports that the new symbol was designed to abstract the shapes of a ...

A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle , it decided to keep its logo, which it redesigned in 2008 for $1 million .

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

Bentley has revealed a new design of its famous winged "B" logo. The new design is the fifth iteration of the Bentley logo ...

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond. Trend One: Vivid Colors ...

After Elon Musk changed Twitter’s logo to an X, questions have emerged over whether he can actually use it as a trademark. Other brands, like Meta and Microsoft, already have trademarks on a ...

Kia violated these four basic design principles. The new logo represented a significant departure from Kia’s previous logo, which was well-established and recognizable.