SAP, meanwhile, recently unveiled its own pre-built content for the retail industry for the SAP Data Warehouse Cloud. SAP is using what On described as this “first wave” of partner offerings ...

SAP’s next-generation data warehouse service, SAP BW/4HANA, provides interactivity with historical and live data whether that data lives inside or outside the enterprise. (Click for larger image.) ...

Existing SAP Data Warehouse Cloud customers will be upgraded to the new platform immediately, with no additional steps or migrations required. With reporting from Robert Hof. Photo: SAP.

Tsai said SAP has about 15,000 Business Warehouse customers and 3,700 of them run the software on HANA. "We anticipate the uptake for BW/4HANA to be high given our large installed base," said Tsai.