Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The next steps in the rebranding process include Guide Studio holding a brand implementation planning workshop and developing ...

MOORHEAD (KFGO) – Minnesota State Moorhead has officially begun using a new university logo and mark. The single-color logo ...

The filing also confirms what we learned in May about 14th & I’s focus, indicating the trademark will be used for goods and ...

Since the end of the Israeli and U.S. bombing campaign against Iran’s nuclear program in June, debate has raged over whether the time needed for Tehran to reconstitute the program should be ...

A version of this article appeared in the May–June 2019 issue of Harvard Business Review. Amy C. Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School.

The Age of Continuous Connection New technologies have made 24/7 customer relationships possible. It’s time to change your business model accordingly. by Nicolaj Siggelkow and Christian Terwiesch ...

Or is the average person exposed to nearly 5,000 brand logos daily in advertising, but only the most effective ones stick in our minds? It's these compelling logos that help to build the vital ...