The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing a lighter hue of blue, a slightly restyled note logo, and the introduction ...

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly three decades with the 1998 design, the Blue Note has officially been remixed ...