The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing a lighter hue of blue, a slightly restyled note logo, and the introduction ...

Politics St. Louis County reveals new logo, launches 'Opportunity Central' marketing campaign County Executive Sam Page unveiled the new $90,000 branding push during his 'State of the County' address.

The new logo combines two traditional St. Louis elements: a fleur-de-lis, paying homage to the area’s rich French history, and a woven circle design representing the Missouri, Mississippi, and ...

The St. Louis Blues revealed a new STL logo for the Winter Classic and it should be part of the team's future.

The St. Louis Blues are dipping into their past for their future. The franchise has just unveiled new uniforms, inspired by their original look and also informed by what fans liked about past ...

St. Louis Blues unveiled a new logo and uniforms as part of a Winter Classic-inspired rebrand, leaving NHL fans divided on the changes.

The St. Louis Blues, in partnership with the NHL and adidas, revealed the Reverse Retro 2022 jersey for the first time on Thursday.