While market share dominates thinking, driving category growth and defending profit margins are far lower down marketers’ ...

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

URBN posts record Q1 sales with all five brands growing, boosted by a disciplined strategy, and strong store and digital ...

Martequity: According to the IBM CMO Study 2025, CMOs estimate that achieving alignment across marketing, sales and ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

AI tools can help supercharge your e-commerce marketing efforts. It helps you connect with audiences and personalize customer ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and ...

The number of followers significantly impacts the influence of microinfluencers by determining their authority in online ...

Alcohol consumption is falling, but the industry is thriving, thanks to population growth, premiumisation, low- and ...

Audi’s global performance is slipping. Sales lag behind BMW and Mercedes-Benz, and in Australia, Audi doesn’t even crack the ...

Can a luxury brand actually attract younger eyes without alienating its base? And should it? 181st Street Communications’ ...