While market share dominates thinking, driving category growth and defending profit margins are far lower down marketers’ ...

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

URBN posts record Q1 sales with all five brands growing, boosted by a disciplined strategy, and strong store and digital ...

Martequity: According to the IBM CMO Study 2025, CMOs estimate that achieving alignment across marketing, sales and ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

AI tools can help supercharge your e-commerce marketing efforts. It helps you connect with audiences and personalize customer ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Coinbase Global’s COIN sales and marketing (S&M) spend is driving brand credibility, user acquisition and deeper customer ...

The number of followers significantly impacts the influence of microinfluencers by determining their authority in online ...

As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and ...

Alcohol consumption is falling, but the industry is thriving, thanks to population growth, premiumisation, low- and ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.