YETI sale: deals from $17 @ Amazon Amazon is offering epic deals on YETI cups, coolers, ice buckets and more starting from ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

While China's smartphone sales stall overall, Apple grabbed growth with smart pricing, subsidies, and its broad iPhone 16 ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

From dealer engagement and trade show management to AI-driven marketing and teleservices, the company offers comprehensive support to increase brand visibility, generate leads, and drive sales. Media ...

Som Distilleries & Breweries has appointed Image Stereo to handle its public relations, brand, and product communications after a multi-agency pitch. The Delhi office will lead the account with ...

Coca-Cola has long looked to Hispanic consumers for sales growth—a group the company has said holds an annual $2.1 trillion in spending power. Now Coke and other brands are discovering what it ...

— Introduced a little more than a year ago, Walmart Inc.’s Bettergoods brand is nearing a half billion dollars in sales, said John Rainey, Walmart’s chief financial officer. He spoke June 9 at the ...

Designer Brands withdrew its outlook for the year, citing persistent instability and pressure on discretionary spending. The pull came Tuesday as the owner of the DSW store chain swung to a loss ...