The report was based on data from a survey of 500 sales and marketing leaders. Some 43% of respondents say they are mostly aligned with their counterparts, 24% say they are completely aligned, and 22% ...

The report was based on data from a survey conducted in February and March 2020 among 400 marketing, sales, and operations professionals, most of whom work for B2B firms. Half of respondents cite a ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely ...