Hypothesis-driven business acknowledges these uncertainties and enables rapid organizational pivots. By embracing this ...

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Customers notice the cracks between your teams. The solution: align internally to reduce friction, earn trust and grow ...

A flagship capability of the Measured platform, the Media Plan Optimizer is powered by Measured's proprietary triangulated measurement system, which combines incrementality testing, Media Mix Modeling ...

To achieve success, we must take into account three fundamental keys that will help us build an effective multichannel ...

The Masterclass, held last week, explored the experts’ first-hand experiences with regional marketing campaigns, deep diving ...

For an increasing number of companies, reasoning models (AI that thinks through problems rather than just following commands) are making traditional prospecting look as outdated as a Rolodex.

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Regional media shouldn’t be an afterthought – that was one of the key takeaways from some of the nation’s top marketing and media executives during Boomtown’s winter Masterclass. The Masterclass, held ...

Today, the best sales teams are shifting their energy — and fast. The secret isn’t just about more calls or better scripts ...

A panel at IPRCCC 2024 explored the updated Barcelona Principles, highlighting AI, media shifts, and cross-functional ...