Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

A good starting point would be to provide Marketing with the sales goals. Without the integral intermediary step of translating that type of purpose into concise and actionable marketing objectives ...

Marketing campaigns today demand sophisticated digital tools that can engage audiences, generate qualified leads, and deliver ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

In an all-digital world, how can a more hands-on, personalized marketing and sales approach be leveraged to strengthen human ...

The annual plan you created last quarter already feels out of date. Facebook Live is gaining more traction, and you didn't include it in the plan. You've recently read marketing predictions that say ...

What gets measured gets improved. These key SEO KPIs will help you track and refine your strategy in the age of AI.

To achieve success, we must take into account three fundamental keys that will help us build an effective multichannel ...

For an increasing number of companies, reasoning models (AI that thinks through problems rather than just following commands) are making traditional prospecting look as outdated as a Rolodex.

Today, the best sales teams are shifting their energy — and fast. The secret isn’t just about more calls or better scripts ...

A panel at IPRCCC 2024 explored the updated Barcelona Principles, highlighting AI, media shifts, and cross-functional ...