Sensory memories are stored for a few seconds at most. They come from the five senses: hearing, vision, touch, smell, and taste. They are stored only for as long as the sense is being stimulated.

Can one truly understand what "flower" means without smelling a rose, touching a daisy or walking through a field of wildflowers? This question is at ...

Sensory scientist Edgar Chambers says flavor is multidimensional, and the current lexicon diagrams aren't doing it justice. So he wants to turn the wheel into a tree — with plenty of room to grow.