As of the end of December 2024, Objective held just under AUD 100 million in cash and cash equivalents and no debt. Objective’s business is also of exceptionally high-quality due to its government ...

Synopsys is set for a faster rebound due to China sales resuming, an $8B backlog, and strong AI-driven tool demand. Click ...

Objectives are what you want to achieve, like hitting a sales target. Strategy is your game plan for getting there, like how you’ll market your product or handle customers. Strategy is a big-picture ...

Setting your sights – the marketing objectives that guide everything that follows Strong brands need clear objectives – the four steps to avoiding wombat marketing Your marketing is more expensive ...

By now, most sales professionals have their strategies in place—but if you don’t, it’s not too late to set a winning plan for the year ahead. Without one, it’s going to be hard to hit your sales goals ...

Start thinking of useful topics and ideas that align with your attendees’ interests and pain points as well as your organization’s priorities. Event formats and locations: Consider what format makes ...

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to achieve them, whether or not you can achieve them during a set timeframe, and ...

3. Set objective, not subjective, criteria Keep bonus criteria as objective as possible. I’ve found that ambiguity around performance metrics can lead to frustration and dissatisfaction.

In the dynamic world of entrepreneurship, setting clear and purposeful business objectives is essential for long-term success. Matt Schissler, a founder of GHS Investments, a seasoned entrepreneur ...

For sales-driven campaigns, focus on metrics like conversion rates and return on ad spend (ROAS). Clear metrics provide a way to measure progress and make data-driven adjustments.

The CEO, CFO, head of sales or any member of the marketing team should be able to understand and interpret a report in the context of the priority and sub-priority objectives agreed upon.