“the stick kind of became like his signature shoe in a way … people just started calling it ‘the Bedard’ rather than ‘the Legend,’” says Jesse Ingalls, Sherwood Hockey’s creative ...

OVO and Sherwood Hockey unveil their Winter '25 Shinny Collection, blending hockey heritage with premium streetwear for fans ...

The associate vice-president of brand marketing for Sherwood Hockey talks about finding a unique niche in the competitive world of hockey stick sales in a peer-to-peer conversation with W.

Each day hockey fans can visit the in-store exhibit that will showcase the rich 75-year history of Sherwood game-used sticks and compete for prizes by testing Sherwood’s premium sticks in the ...