Many of these companies simply let their projects stall out, at least publicly. Skin and body care brand Nivea hasn’t mentioned NFTs since it released its “The Value of Touch” branded NFT ...

Paramount is aping what’s worked for big NFT projects in the past; the Star Trek NFTs will depict “algorithmically-generated starships” and can be purchased at the low, low price of $250 per ...

The Blur NFT marketplace launched in October 2022. In less than a year, the platform’s NFT market share skyrocketed to more than 56%. Blur now claims it has more than 324,000 total users.

Other NFT collections have had steeper drops in value from the 2022 highs. Image. A representation of cryptocurrency Ethereum appears next to the Bored Ape Yacht Club collection displayed on a screen.

These Brands Are Still Going Down With NFT’s Sinking Ship Big brands are using NFTs not for their own sake, but to literally gatekeep products and services for those who buy into the blockchain.