Chef Boyardee just sold for $600 million—its founder was an Italian immigrant who was living the American Dream at 17 years ...

Vogue editors are turning to their favorite small fashion and accessory brands, to fulfill all their summer shopping needs. These small-scale designers aren’t your run-of-the-mill, high street ...

Shares in drinks groups Diageo and Pernod Ricard have drooped more than 50% since the post-pandemic peak. Yet investors have ...

When Donald Trump unveiled his new luxury watch line, the media reaction was anything but subtle. From dramatic news segments ...

With loyalty benefits already embedded in shopping habits, consumers are leaning on them more heavily as a built-in pressure ...

Brand simplicity is an asset. Simple brands don't have confusing products, services, and pricing - and that simplicity makes them attractive to consumers. See which US & global brands make the cut.

The rise of merch: How today’s brands turned simple swag into sought-after collectibles What do a lock, a reusable tote bag, and a tracksuit have in common? Well, if they’re the cherry-shaped ...

The creator economy has moved beyond niche marketing – it’s now central to how brands build trust and grow.

The rise of merch: How today’s brands turned simple swag into sought-after collectibles What do a lock, a reusable tote bag, and a tracksuit have in common?

Part One AS communicators, we all look forward to winning awards for PR and marketing.  But beyond that, there are brands ...