The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Soft drink brand Ribena has unveiled a refreshing brand revamp, bringing its heritage identity into the modern era. With a ...

As the quintessential symbol of everyday life, we have traced the history of this garment through 16 examples that made ...

Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

In an oversaturated marketplace where attention is fragmented and authenticity is under a microscope, brands are looking for more than awareness. They’re looking for resonance. And increasingly, ...

The best purses on sale during the 4th of July sales, including finds from Amazon, Kate Spade, Michael Kors, and more.

Now in its fourth year, the T3 Design Awards celebrate the beauty of lifestyle technology. While form following function is a practical approach, at T3, we want our products to look and feel a bit ...

The State Department unveiled its plan to eradicate “brand confusion” and “re-anchor the visual identity” of overseas ...

Lever-action rifles have experienced a revival in recent years, and Savage Arms is getting in on the act with its Revel ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...