The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Iconic logos like Apple's bitten apple and Amazon's A-to-Z arrow carry deep meanings, reflecting a company's heritage and ...

Soft drink brand Ribena has unveiled a refreshing brand revamp, bringing its heritage identity into the modern era. With a ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...

As the quintessential symbol of everyday life, we have traced the history of this garment through 16 examples that made ...

Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

From Southern classics to Japanese magic, this mayo ranking reveals the tastiest spreads to elevate sandwiches, salads, and ...

The company sets the table for its next chapter with a fresh brand identity and commitment to Great Food, Made Simple. TYLER, ...

In an oversaturated marketplace where attention is fragmented and authenticity is under a microscope, brands are looking for more than awareness. They’re looking for resonance. And increasingly, ...

You can save hundreds on leather handbags during the Dooney & Bourke Private Sale. Many of the brand's bestselling styles are ...