ShemeerSulaiman Kunju while working with a leading US member-owned financial institution, led the Synergy Banking Experience, ...

The line between customer and employee can sometimes get blurred quicker than one might think. For one shopper, a simple color mix-up led to an unexpected moment of confusion, but luckily it led ...

The world’s most successful companies obsess over every step of the customer journey because they understand a brutal truth: Friction kills conversion, trust and loyalty. Take Uber, for example.