I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

thumbs up for more test VIDEOS! So I thought that I was getting a deal when I bought this fake makeup off of Aliexpress. Boy was I wrong! The kylie jenner lip kits were actually pretty decent and ...

From nypost.com Armed with over $2,000 worth of chic cosmetics and bougie beauty must-haves, Naiya White, 10, puts the “doll” in doll baby — literally. “I’m a proud Sephora Kid,” the fourth grader, an ...

Dive Brief: E.l.f. Cosmetics teamed with Pinterest to create an artificial intelligence-powered color analysis tool called “color e.l.f.nalysis,” per details shared with Marketing Dive. Consumers on a ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

These are the 3 must-have makeup products, according to a beauty pro Whether you’re a minimalist or a full-glam enthusiast, these products can easily be incorporated into anyone’s makeup bag ...

The outfits are set, the mehndi is done, and the accessories are laid out. It is time for your makeup look to add stars to the celebration. This Eid-ul-Adha, no matter if you are going for the ...