Another type of pricing strategy is price skimming, in which a company sets its prices high to quickly recover expenditures for product production and advertising.

Example of price skimming pricing: Apple. Tech businesses are known to regularly adopt price skimming as they can use their patented, original technologies as their competitive advantage. One industry ...

Skim Pricing. Pricing that shifts ... For example, an Audi is priced higher than a Volkswagen but it has the same make-up. People view the Audi as a better product and they are willing to pay more ...

Often used by electronics builders such as Apple (AAPL-1.75%) and Sony (SONY 3.22%), price skimming is a simple but effective pricing strategy that boosts the overall profits for a new product.

This weakness is something we're trying to address better with our new solution. While SKIM Price Explorer won't replace conjoint, it will help marketers make more confident pricing decisions more ...

For example, customers can buy many of the same groceries from Wal-Mart (WMT-0.72%) that they can find at a Target ... The penetration strategy contrasts with "skimming" pricing, ...