Skimming Marketing Strategies. Penetration pricing and price skimming are marketing strategies commonly implemented when companies launch new products or services. Both approaches have worked for ...

Price skimming is a strategy in which a company will list a product as high as possible, gradually reducing the price until it meets a market average.

Skimming the Surface on HVAC Marketing Strategy Food for thought for contractors looking to make themselves known. By Dylan Kurt. GETTING ONLINE: Establishing a brand presence online is key to ...