I do a lot of public speaking for business leaders about how using the science of happiness can improve their organization ...

The quintessential superhero has always stood for truth and justice, but the final part of his catchphrase has morphed to ...

Oliver Sacks was a brilliant neurologist and author who engaged with his patients with profound empathy and care. For Sacks, ...

News reporting on Iran encourages a view of the regime as homogeneous, ideological and separate from the people. But many ...

By understanding your target audience, you can create a brand slogan that captures their attention, resonates with their needs, and establishes a strong connection with your brand. 3. Identify Key ...

“Liberty is for everyone. Those navigating life’s ups and downs, striving to live fully, even when things don’t go according to plan. This forms the basis of our expanded positioning.” ...

What is a Tagline? Think of a tagline as a signature line or catchphrase that sums up a brand's identity, products or mission. It's usually just a few memorable words to reinforce the critical ...

Social media users suggested that the slogan could set a harmful example, reinforcing insecurities about aging and self-worth. Selena Gomez attends the 31st Annual Screen Actors Guild Awards at Shrine ...

Previous research by Kantar highlights the branding power of slogans. When a brand name is included and consistently repeated, it becomes an established branding cue it suggests, increasing ...

In life, people tend to aim for something and soon afterwards they pursue another interest and they keep on doing it without any significant success. As a result, they get disheartened and become ...

From fun times with the family and cute memorable moments to positive content on life and business, we pull together the moments that make you remember the good in life." ...

The Challenges of Assessing Originality These examples illustrate the BPTO’s focus on originality and the ability of the slogan to transcend generic or promotional messaging.