THE SCIENCE OF SLOGANEERING. A slogan is the public face of what is known in the marketing profession as a brand "positioning." We want audiences to perceive not only a product, ...

Behold science, the sword and the shield of progressivism. Over the course of the pandemic (and before that, in debates over climate change, stem cells, etc.), liberals have insisted that we must l… ...

Researchers study the science of slogans Share this: Click to share on Facebook (Opens in new window) Click to share on Twitter (Opens in new window) ...

Public confidence in science has declined in recent decades, notably among Republicans, according to Gallup polls tracking such attitudes. The survey found last year that 64 percent of Americans ...

The inaugural conference on the Science of Magic reveals that the study of magic is not fiction from Harry Potter -- a character mentioned just once in the day, and sarcastically -- but an actual ...

'Follow the Science' Is a Slogan, Not a Policy Two years into the pandemic, the catchphrase allows elected officials to duck responsibility for setting Covid rules. February 23, 2022 at 8:30 AM EST ...

We still remember our formative lab experiences. Esther grew up in rural Kenya, without access to science labs or electricity, which denied her the chance to experience the magic of sciences.