Regional branding might sound like something reserved for big tourist destinations, but it plays a pivotal role in how communities of all sizes shape their public image, attract visitors, and build ...

A conversation with Columbia Business School professor Jonathan Knee by Alison Beard Over the past decade leading tech companies—notably Meta (Facebook), Alphabet (Google), Amazon, Apple, and ...

A young Christchurch entrepreneur has launched an appeal on social media to find a "unique" design for his Korean fried ...

NJBIA debuts a new logo and tagline, “Business at the Center,” to highlight its commitment to advancing New Jersey’s modern ...

Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

If you're looking to sharpen your edge across these roles without spending months (or thousands), the 2025 Complete ...

A version of this article appeared in the May–June 2019 issue of Harvard Business Review. Amy C. Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School.

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new ...