LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship than a simple advertising exchange of ...

A long-standing practice in journalism is trying to avoid jarring juxtapositions between ads and news stories. For example, historically, advertisements for airlines were moved away from stories ...

NHL sponsorship revenue surged 21% to $1.28 billion this season, powered by spending on new “digitally enhanced dasherboards,” an expanded field of league advertisers and jersey sponsor ...

A year since Netflix introduced ad supported plans, it will introduce something called binge ads, QR codes, and sponsorship deals across titles, moments and live content.