Influencer marketing is a popular way of getting your product in front of your target audience. Watching a social media ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...

In a region defined by innovation, compassion and bold leadership, two remarkable women are setting new standards for what it means to lead with purpose in the Greater Austin area. MacKenzie Price ...

As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.

Find music-related grants and information about how to get your event sponsored. Grants How to Get Your Event Sponsored FACTOR FACTOR (Foundation to Assist Canadian Talent on Records) provides support ...

March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable ...

Performance marketing agency example Source: WebMechanix Performance marketing ensures that marketers reach their target audience via a data-driven approach, optimizable over time. It moves the focus ...

But they need to understand the performance of their sponsorship investments alongside their TV and streaming ad campaigns, Relo Metrics CEO Jay Prasad told AdExchanger. Prasad is a longtime data and ...

Craft supply retail company Hobby Lobby pulled $50 million in ads from the 2024 Paris Olympics, ending its 20-year ...