LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship than a simple advertising exchange of ...

A long-standing practice in journalism is trying to avoid jarring juxtapositions between ads and news stories. For example, historically, advertisements for airlines were moved away from stories ...

The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the ...

Dr Hope noted that “best practice examples” in Europe include the French Law, Loi Evin. This comprehensive policy includes “a total ban on TV and on sponsorship of any kind”.

A year since Netflix introduced ad supported plans, it will introduce something called binge ads, QR codes, and sponsorship deals across titles, moments and live content.

The league and Nike unveiled their new jersey model last week without including any ads on their examples. About a third of the league, as of July 26, had selected a sponsor for their ad patch.

NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports ...