You heard a lot about the NBA Finals having "low ratings" this year, but do TV ratings really matter as much to advertisers anymore?

An American obsession is attracting investments in baseball fields, volleyball courts and football camps, intensifying the ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

Generations of Germans believe Frederick the Great brought the beloved potato to Germany. The legend is this: King Frederick ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

La Gazzetta dello SportBonny, here we areThe Round of 16 begin and Inter have another coup in handMedical tests on Monday, the striker can be in the USA for the quarter-finalsMilan sprintJashari ...

Bullard had two second-team selections with the release of the Blue Bell/Texas Sports Writers Association Class 4A All-State… Palestine three-star cornerback S’Vioarean Martin announced his ...

Today’s Papers – David wants Juventus move, Allegri’s Milan priority Powered by Today’s Papers – David wants Juventus move, Allegri’s Milan priority Football Italia June 25, 2025 at 7:29 a.m. UTC · 1 ...

The tariff economy, along with growing geopolitical tensions, has produced an appetite for new marketing expenditures best described as languid. That probably explains why the two agency-of-record ...

La Gazzetta dello SportDumfries exclusiveIt’s another InterNew ideas and new energy with Chivu. Champions, we want to try again immediately. We haven’t entirely recovered.Goodbye TheoHe goes to Ar ...

JD Sports opened its biggest flagship store at the Trafford Centre in Manchester with a giant 3D version of its duffle bag. The 4 x 4.5 metre installation was made in partnership with Goodstuff, Talon ...