It is a dark and stormy night. You are alone on a ship at sea. The swells are so high and the wind so unforgiving that you ...

In sports marketing, digital is not just part of the strategy – it is the strategy. One of the biggest advantages of digital is the ability to measure the ROI of campaigns with precision.

A framework helps you craft marketing plans and reach your goals. However, there are many types of marketing strategy frameworks. Five Marketing Strategy Frameworks for Success. Unsure which marketing ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

Marketing Strategy Theories. There are ... Market segmentation is a basic theoretical framework about marketing strategy that helps present a company's product ... marketing for a sports cars will ...

Dive Insight: Sports marketing remains a hot commodity, with investments in categories like women’s sports and U.S. soccer rising quickly. Meanwhile, established heavyweights like the NFL and NBA are ...

JioStar's Sanjog Gupta reveals user-first strategy that drove record IPL viewership to 1 billion, transforming India's sports ...

With Mumbrella’s Sports Marketing Summit 2024 set for this week, an engaging session on the strategy and neuroscience behind sports content, delivered by the event’s headline partner, Nine ...

How brands and sports play together was a focus at Advertising Week, which devoted a track to what it called the “new sports economy.” Panel discussions touched on NILs, new opportunities in ...