The inaugural Neeraj Chopra Classic, a rare example of a sporting property built around an active athlete, could mark a shift ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from.

It is a dark and stormy night. You are alone on a ship at sea. The swells are so high and the wind so unforgiving that you feel less steady than Captain Haddock before he became Captain of the Society ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

The framework contains a number of checklists, templates and tools to simplify the planning process for B2B marketers so that you can concentrate on extracting insight from all the analysis and making ...

Lowe’s is positioning the EA deal as an extension of its broader sports marketing strategy, but with a particular focus on digitally savvy young consumers. The company has started to reverse slumping ...

NIKE, Inc. Appoints Long-Time Leaders Ann Miller as EVP, Global Sports Marketing and Rob Leinwand as EVP, Chief Legal Officer John Slusher, NIKE’s long-tenured Sports Marketing EVP, will retire ...