The developer claims that it is establishing guardrails and regulations for sports-betting sponsorships for League of Legends and Valorant esports teams.

The combination of sports and cryptocurrency has never been as intense. By the end of 2025, the total amount of crypto firms ...

Riot will permit the sponsorships for top LoL and Valorant teams, but won’t allow ads on official broadcasts or jerseys.

As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. Where are the best deals and who's investing in 2025?

A BMJ investigation finds more than 90 deals between brands of food or drink that is high in fat, salt, or sugar and sporting entities, amid concerns over such sponsorship’s impact on the UK’s obesity ...

Mai Albinkhalil, a certified expert in marketing and sponsorships, explores the strategic impact of corporate support on the evolution of sports ...

The Business Research Company The Business Research Company's Sports Sponsorship Global Market Report 2025 - Market Size, Trends, And Globa ...

Amid the struggle for sponsorship among lower-budget teams in cycling, one team boss has said the situation "is not a game, it is a fight," with the clock ticking on finding more funding for 2026 and ...

NASCAR faces a potential $10 million sponsorship loss as contract negotiations with longtime fuel provider Sunoco remain uncertain beyond 2025.

Casino money rules Canadian sports today, as betting companies put their logos across professional and amateur venues. Major sports teams display gambling brands on everything, from eCheck casinos on ...

Sports News WNBA corporate sponsorship deals are growing. But not every athlete is getting their due "Not the papis of the league being forgotten again." Phoenix Mercury guard Natasha Cloud ...

Mai Albinkhalil, a certified expert in marketing and sponsorships, explores the strategic impact of corporate support on the evolution of sports events and the rise of destinations like Bahrain on ...