Sports marketing: a recipe for success. The most important ingredient of any sports club is its members. Clubs can’t rely on prospective members to simply show up. Clubs need to employ strategic ...

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams. We dive into the marketing ...

OpenSponsorship, a sports marketing platform founded in 2015, expects its revenue to more than double this year. The company has benefited from the NCAA allowing college athletes to make money off ...

County Mayor Weston Wamp said Wednesday that the county is planning to include $500,000 in the upcoming budget for a new Sports and Events Corporation. He said it will be headed by Tim Morgan, who ...

Sports betting platform HiperBet announced the hiring of Luiz Berton as the company's marketing manager. With over two ...

Our students are going to get practical, real-world experience that will propel them as they start their careers,” the dean of Butler's school of business said.

You will learn to develop, implement, and manage sports and entertainment events, as well as the operations of sports and entertainment organizations. Your course work will focus on business strategy, ...

This summer has been a festival of sports, and there’s still more to come with the Paralympics. Beki Winchel of Spiro explains why sports and experiential marketing make a perfect team.

The City of Arab has officially broken ground on a new 38,000-square-foot recreation center that will serve as a major venue for sports and community events. Set to open in Fall 2026, the facility ...

Invisalign. Invisalign has become the “Official Smile” partner of five professional sports franchises across the NBA, NFL, NHL and MLS. Instead of going deep by partnering with one league and ...

Today, the Phoenix Suns announced the launch of their collaboration with the Marcus Graham Project (MGP) to host the spring 2021 iCR8 Sports Marketing Workshop. A Dallas-based nonprofit, MGP is a ...

Construction ceremonially started on a major new sports and recreation venue coming to the City of West Monroe. West Monroe Sports and Events will host several recreational activities, including ...