Above all, the strategic marketing process should give you a sense of direction and a clear idea of what you hope to achieve. On the one hand, this may sound like no big deal, but this sense of ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

But simply knowing the benefits of a great copy isn't enough. You need a process that ensures every communication piece aligns with your goals and delivers the results you're after. The Strategic ...

Today in my strategic planning consulting role, I coach my clients on the importance of keeping the customer’s needs and wants top of mind. To me, this viewpoint means having a marketing mindset.

EverCommerce evaluates strategic options for its Marketing Technology solutions, ... The company began this review process in late 2024 and anticipates a sale in 2025.

Businesses are undervaluing the importance of strategic marketing skills, according to almost two-thirds of marketers. Some 64% of the more than 3,500 respondents to Marketing Week’s exclusive 2025 ...

Marketing is a long-term strategy and it builds upon itself. While it’s tempting to focus only on short-term tactics, it’s important to remember this when considering those budget cuts or even ...

This marketing strategy template makes the process as simple as possible. It’s actually one of ten free business templates you can download as a free bundle from HubSpot.

Strategic Marketing communications covers a dynamic and wide-ranging group of topics that are intended to build and maintain brand equity. These include advertising, sales promotions, public relations ...