Cost-plus pricing's limitations can result in missed revenue opportunities and a failure to maximize profits. Value-based pricing can be a more effective strategy.

In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many ...

Tiered Pricing Strategies – Implementing differentiated pricing gives companies flexibility. By offering high-value and economy-tier product options, ...

Expert Opinion Strategic Pricing: Setting the Billable Hour at the Intersection of Psychology, Feedback and Growth If there's no pushback on new rates, the increase was too low, David Ackert ...