FMCG major ITC Foods' new strategy: ITC Foods is refocusing its efforts on customers over 45, a group that businesses frequently ignore in favor of Gen Z and millennial customers. The Times of ...

Objective 1: The company wanted to develop an effective packaging sourcing strategy to improve supply chain efficiencies. Objective 2: They also wanted to better manage areas of spend to gain a ...

By Ayo Onikoyi Dennis Kadiri has distinguished himself as a transformative leader in the Fast-Moving Consumer Goods (FMCG) sector, leveraging his expertise in Business Operations Strategy to drive ...

Fast-moving consumer goods (FMCG) companies will have to fast-track their strategy on the digital medium as FMCG goods sold online are expected to reach $5 billion by 2020 — 50 times the current ...

Predictive analytics is redefining how FMCG brands approach field sales strategy. By analyzing historical sales data, market trends, and consumer insights, these predictive models enable companies ...

FMCG majors split on FY25 spend strategy Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26 ...

The company reported 1.5% growth in India FMCG volumes. The home and personal care business grew 5.7% year-on-year. Healthcare was down 1.3% in the same period.