At Libas, the distinction is baked into the brand’s strategy. “At Libas, we view CTV and platforms like YouTube as complementary—not competing—channels in our media mix,” says Nisha ...

Challenges and The Road Ahead SuperYou’s biggest challenge, Biyani admits, lies in internal execution - better inventory planning, agility, and scaling up like a well-oiled FMCG machine.

Stop building rigid strategic plans that are obsolete before you finish them, and start using this agile strategy.

Strategy (MSTR) has officially launched trading of its third "bitcoin-backed preferred stock", STRD, on the Nasdaq, with shares making their debut on Wednesday. The new security, formally named ...

The BSE FMCG Index fell 0.94% on Friday as against a decline of 0.70% in the benchmark BSE Sensex. Shares of companies such as Asian Paints and Berger Paints, meanwhile, fell up to 4.5% on the BSE ...

Between 2019 and 2024, India’s pet care start-ups raised $121.3 million, with funding peaking in 2021 at $56.7 million across 13 deals, according to Tracxn.

Investors looking to Strategy as a BTC play might be getting played themselves: At a market cap of $105.28 billion and bitcoin holdings at about $62.6 billion, that's almost a 70% premium over its ...

FMCG majors Nestlé & Godrej are raring to shake up a Rs 5,000 cr category The going won’t be easy though. In a high-involvement category, the big challenge for brands is to own the emotional ...

CUPERTINO, Calif.—For years, Apple AAPL 0.52% events felt haunted by the ghost of Steve Jobs. This week, a different ghost hovered: Siri. A year ago, on this same sunny and pristine Apple Park ...

Rajguru Tandon Sep 22, 2017 Fast Moving Consumer Goods (FMCG) companies are a major employer in India with an estimated 15-20 per cent workforce being employed in the sector.

JM Smucker lowers snacks sales forecast JM Smucker is now forecasting sales from its sweet baked snacks business will rise 3% a year over the “long term”, down from an earlier projection of 4% ...