He is the author, most recently, of The Base of the Pyramid Promise: Building Businesses with Impact and Scale. Urs Jäger is associate professor at INCAE Business School and research director of VIVA ...

Friedman, Walter. "The Efficient Pyramid: John H. Patterson and the Sales and Competition Strategy of the National Cash Register Company, 1884-1922." Harvard Business School Working Paper, No. 99-015, ...

Rangan, V. Kasturi. "Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation." Reflections (Society for Organizational Learning) 3, no. 4 (Summer 2002): 15–16.