Warner Bros. faced a challenge familiar to many studios today. How could they break into a market dominated by a major ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Wendy's has earned its place as a contributing factor to popular culture in America throughout its long history of food, ...

In essence, The Simpsons took a Looney Tunes formula and cranked the dial to eleven. But unlike Bugs and Daffy, whose cartoon ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The healthcare sector is an ideal place for long-term investors to focus their attention, in my view. You won't need a ...

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Measuring Success in Generation Y Marketing Strategies Okay, so you’ve put in the work, crafted the perfect content, and launched your Gen Y marketing campaign.

Cristobal Viedma of Lingokids says a mock trial ad that touched on parental fears about kids' screen time was made with core ...

Signature Strategy, a performance-driven digital marketing agency, has officially announced an expanded service offering focused on full-funnel visibility campaigns after delivering standout ...