Warner Bros. faced a challenge familiar to many studios today. How could they break into a market dominated by a major ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

In essence, The Simpsons took a Looney Tunes formula and cranked the dial to eleven. But unlike Bugs and Daffy, whose cartoon ...

It's become hackneyed to invoke the prescience of the long-running animated series, but there's a reason why lists called "10 Things Predicted by The Simpsons" continue to circulate on the Internet.

All eyes are on Superman to be the movie that turns the DC brand's fortunes around, but is filmmaker James Gunn already working on a sequel? Comments from actor Wendell Pierce appear to suggest ...

The healthcare sector is an ideal place for long-term investors to focus their attention, in my view. You won't need a ...

All told, Zuckier has over 25 years of experience in marketing, leading cross-functional teams, executing high-impact campaigns, and driving business growth across various industries.

Guerrilla marketing is a product promotional campaign that relies on one-on-one interactions to create a buzz for a new product.

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on ...

Another key aspect of the success of Duolingo’s marketing strategy is allowing users to feel a sense of community. This is done through a psychological phenomena known as social proof, Haberman ...