Legacy Motor Club, co-owned by seven-time NASCAR Cup Series champion Jimmie Johnson, has announced a huge sponsorship ...

NBA teams notched $1.62 billion in sponsorship revenue this season — an increase of 8% since last year, and 91% from $850 million five years ago, according to third-party data firm SponsorUnited ...

NBA teams notched $1.62 billion in sponsorship revenue this season — an increase of 8% since last year, and 91% from $850 million five years ago, according to third-party data firm SponsorUnited ...

“Our robust carriage and sponsorship agreement means Fubo subscribers can watch Texas Rangers baseball all season long while engaging with the team through multiple fan opportunities.” ...

Perplexity tried to sponsor an F1 team — but got blocked by a bigger tech company Stargate, TikTok, and F1 have one thing in common.

A junior football team has received sponsorship for the third season in succession. The Astley and Buckshaw Junior Football Club has been sponsored by Anwyl Homes since 2021.

The Odisha government on Monday announced a three-year sponsorship deal for the Indian national kho kho team, marking a significant step forward in promoting indigenous sports in the country.

Players cannot take NIL money if they attend Army or Navy, but that's what makes the legendary game "college football in its purest form," says USAA CEO Wayne Peacock.

Bryson DeChambeau, Crushers GC captain, landed Reebok as a sponsor for his team starting next season. / Raymond Carlin III-Imagn Images In addition to trying to make an ace while hitting a wedge ...

Elk + Elk has renewed its season-long sponsorship and Name, Image, and Likeness (NIL) agreement with the Ohio State Women's Basketball team. Now entering its second year, this groundbreaking ...