2. Layout . It’s important to maintain consistency across your brand, so sticking to a predetermined palette of colors is vital to ensure that readers know the email is coming from you.

In a recent contest, the company asked designers to come up with the best email templates they could design across three categories – newsletters, promotional emails, and personal notifications.

How to Make a Newsletter Template. ... Smashing Magazine; Design & Build Email Newsletters without Losing Your Mind; Matthew Patterson; January 2010; Advertisement. Article continues below this ad.