Musk, as Tesla's face, has made its vehicles a "negative luxury," a brand expert told BI. Tesla could rebrand by removing Musk, changing its name, and scrapping its Cybertrucks. As Tesla sees ...

Tesla has quietly removed the Cybertruck’s range extender from the options in its online configurator. Does Tesla still plan to bring the product to market? When Tesla unveiled the production ...

Protesters have been showing up at Tesla showrooms worldwide to voice their opposition to Elon Musk's political involvement.Eduardo Munoz/REUTERS Marketing experts say Elon Musk has alienated the ...

These are nervous times for Tesla bulls on Wall Street. They now believe the future ain’t what it used to be, to paraphrase noted market analyst Yogi Berra. In recent weeks, even some of Tesla ...

Protesters have been showing up at Tesla showrooms worldwide to voice their opposition to Elon Musk's political involvement.Eduardo Munoz/REUTERS Marketing experts say Elon Musk has alienated the ...

Shares of Tesla Inc. bounced back on Wednesday, after Cantor Fitzgerald said it has fallen enough that investors can start buying, if they can stomach some volatility over the short term.

Tesla's refreshed Model Y 'Juniper' keeps making headlines a few months after the official unveiling. The usual news speaks about some novelties, yet we also encountered a crashed example recently ...