In summary, a TikTok ban would be a shock to the system: creators would have to scramble to relocate their communities, and ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Make it crystal clear why someone should choose you over the competition. Use visuals, like charts or graphs, to illustrate ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

Each of these examples showcases clarity, consistency, and courage. They don’t just inform—they stand for something. The deeper tension behind this topic Real thought leadership involves risk.

And in a market saturated with noise, that kind of clarity doesn’t just attract attention. It earns belief.

If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, host George B. Thomas sat down with Alexander Ferguson to discuss the ...