The University of Texas, renowned for its academic excellence and substantial financial resources, allocates a budget of ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

More than 400 Texas Tech University student-athletes have exceeded their academic performances during the fall ...

With NIL funding approaching a billion dollars, data shows donations directly to public colleges also have leaped by 40%.

Harrell was among the 18 college football greats and four former coaches named to the 2025 class of the College Football Hall ...

Texas Tech athletics director Kirby Hocutt outlined in mid-December how his department plans to divide up $20.5 million in annual revenue among its athletes in a pending new era of college sports.

The U.S. Department of Education says plans for colleges to pay athletes directly for their name, image and likeness deals would run afoul of Title IX.

Record-breaking Texas Tech quarterback Graham Harrell was selected to the 2025 College Football Hall of Fame class, becoming ...

Southern Jaguars start SWAC play with a win! 🏀 Jordan Johnson shines with 20 points in a 67-58 victory over Texas Southern.

Texas Tech valued at $619M as a college athletic program via ... This remarkable total surpasses any previous record set by the athletic department. $74.4 million of these donations were allocated to ...

According to CNBC and private sports-related firms Student Athlete NIL and Athletic Director U ... highest-rated Big 12 school, following Texas Tech, $619 million; Kansas, $543 million; and ...

When the Texas Tech athletics department eliminates Alston award payments next year, athletics director Kirby Hocutt said Tech will continue to make athletes financially whole who factor the ...