He changed the text, too: “I ️ New York More Than Ever,” the updated poster reads. The design campaign ultimately raised almost $200,000 for charities helping New Yorkers in the wake of the ...

The logo draws on the “I ️ NY” logo, designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. At the time, the state was in the midst of an economic crisis, with ...

The City of New York has released an updated version of its unofficial emblem – Milton Glaser's "I ♥ NY" logo – as part of a citywide advertising campaign.

Adam Gopnik writes about the new “We ️NYC” logo, a reinvention of the original “I ️NY” logo, also known as “I Heart NY” or “I Love NY” designed by Milton Glaser.

Move over, iconic I ♥ NY sign, there's a new logo in town. As reported by the New York Times, ... I'm glad they went with the design my 8 year-old did in five minutes in Google slides!

In 1977, with dozens of fires set daily and tourism in freefall, New York hired an artist to save the city. His infamous sketch in the back of a yellow cab became the most imitated logo in history ...

In the 1970s, graphic designer Milton Glaser brought a New York state tourism advertising campaign to life with his I NY logo, changing souvenir shops forever. About 50 years later, a new ad ...

And yet, despite being instantly adored by New Yorkers and then loved by the world for almost 50 years (so, evidently not broke), one organisation decided the I [heart] NY logo needed an update.

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