Last year I fell in love with a toaster. It looks like most others. A brushed, stainless-steel housing. Four slots, to accommodate the whole family’s bread-provisioning needs. It is alluring but ...

Last year I fell in love with a toaster. It looks like most others. A brushed, stainless-steel housing. Four slots, to accommodate the whole family’s bread-provisioning needs. It is alluring but ...

A few years ago, we were working on the design for new toaster. The client was looking for something that would make a statement on the countertop landscape. Aesthetics were important, but we also ...

Brad, a toaster susceptible to peer pressure, is the star of "Addicted Products," a design experiment recently named Best in Show at the 2014 Interaction Awards.

Last year I fell in love with a toaster. It looks like most others. A brushed, stainless-steel housing. Four slots, to accommodate the whole family’s bread-provisioning needs. It is alluring but ...

The toaster client and food client above could have benefited from a more holistic view of their businesses. This is where a strategic design program could have helped them.