Color us confused. A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series ...

Most people can’t tell what color this optical illusion really is By . Ben Cost. Published Aug. 1, 2022. Updated Aug. 5, 2022, 5:56 p.m. ET. Explore More ...

An optical illusion has been shared on Reddit that is so needlessly creepy it made me shiver. The illusion itself is ...

A COLORFUL optical illusion reveals how your brain can change the color of objects. Japanese psychologist and artist Akiyoshi Kitaoka created the illusion to show how moving objects can trick our b… ...

Viral optical illusion shows dots that are the same color, but are perceived by the brain as four different hues. Expert explains how the Munker illusion works. Why your brain is fooled when you ...

A MIND-BENDING optical illusion has given millions of viewers a one-second jolt of adrenaline with a baffling brain trick. Watch a black-and-white photo erupt with color in this incredible TikTok v… ...

Psychology professor Akiyoshi Kitaoka studies optical illusions and recently posted a demonstration of lightness perception that boggled the minds of Twitter users. Here's what's going on.

Via my evil twin Richard Wiseman comes one of the best color optical illusions I have ever seen. The original was apparently posted on Buzzhunt Akiyoshi Kitaoka’s incredible optical illusion ...

The post This optical illusion lets you see ‘true cyan,’ a color not visible on most screens appeared first on In The Know. More from In The Know: Plain bedroom gets sleek, modern overhaul for ...

Changing a color’s appearance by changing the background or lighting is one of the most common techniques in optical illusions. As the examples below show, colors can change dramatically against ...

Think about it: For two whole years, we had managed to peacefully carry on with our daily activities without angry-tweeting at strangers about the color of a pair of shoes.