Based on results from nearly 40,000 consumers in 38 countries, the research identified eight essential emotional needs that enable people to realize a better life at home.

Understanding Consumer Needs: Key to Success for Homegrown Brands With a new homegrown brand springing up every day in such a cluttered market, the key is to understand the pulse of the consumer ...

Consumer research enables brands to gain a deeper understanding of their customers, uncovering trends, motivations and unmet needs that drive purchasing decisions.

So you need to first persuade them to purchase a laptop, ... You should truly understand how our consumers think, speak and feel in order for your brand to resonate with them. 3.) ...

Yahoo’s analysis of UK consumer data shows the full extent of the pressures on people’s finances, and reveals how brands can best respond to successfully navigate the year ahead in 2023.

To stay competitive and relevant, enterprises need advanced means of staying in step with consumer conversations across all channels and markets. This is why insight-driven marketing is so essential.

Under the new Consumer Understanding Outcome, firms in scope of the Consumer Duty must support retail customer understanding so that all communications meet the information needs of retail ...